Digital Marketing Specialist

Location: Remote

Role Type: Full-Time

Employee Type: Volunteer/Intern

Key Responsibilities:

• Campaign Strategy: Develop comprehensive digital marketing strategies aligned with business goals and target audience demographics. Plan and execute integrated campaigns across multiple channels such as search engines, social media, email, and display advertising.

• Content Creation: Create engaging and relevant content for digital marketing initiatives, including website copy, blog posts, social media updates, email newsletters, and multimedia content (e.g., videos, infographics).

• Search Engine Optimization (SEO): Conduct keyword research, optimize website content, and implement SEO best practices to improve search engine rankings and organic traffic. Monitor and analyze website performance using tools like Google Analytics and Search Console.

• Pay-Per-Click (PPC) Advertising: Manage PPC campaigns on platforms like Google Ads, Bing Ads, or social media advertising networks. Develop ad copy, set targeting parameters, and optimize bids to maximize return on investment (ROI) and achieve campaign objectives.

• Social Media Management: Develop and execute social media marketing strategies to build brand awareness, engage with followers, and drive traffic to the website. Manage social media accounts, create content calendars, and track performance metrics using analytics tools.

• Email Marketing: Design and implement email marketing campaigns to nurture leads, promote products or services, and re-engage existing customers. Segment email lists, personalize content, and analyze campaign performance to optimize results.

• Analytics and Reporting: Monitor key performance indicators (KPIs) such as website traffic, conversion rates, click-through rates (CTR), and return on ad spend (ROAS). Generate regular reports, analyze data insights, and make data-driven recommendations for campaign optimization.

• Conversion Rate Optimization (CRO): Identify opportunities to improve website conversion rates through A/B testing, landing page optimization, and user experience enhancements. Continuously iterate and refine digital marketing strategies to drive higher conversions and revenue.

• Marketing Automation: Implement marketing automation tools and workflows to streamline repetitive tasks, nurture leads through the sales funnel, and deliver personalized experiences to customers. Integrate marketing automation platforms with customer relationship management (CRM) systems for seamless data management.

• Stay Updated: Keep abreast of industry trends, emerging technologies, and digital marketing best practices. Attend conferences, webinars, and training sessions to enhance skills and knowledge in the field.

Qualifications and Skills:

• Bachelor's degree in Marketing, Communications, Business, or related field.

• Proven experience in digital marketing, with a focus on strategy development, campaign management, and performance analysis.

• Proficiency in digital marketing tools and platforms such as Google Ads, Google Analytics, Facebook Ads Manager, Mailchimp, HubSpot, or similar.

• Strong analytical skills and ability to interpret data insights to drive actionable recommendations and optimizations.

• Excellent communication skills, both written and verbal, with the ability to create compelling content and engage with online audiences.

• Creative thinking and problem-solving abilities to develop innovative marketing campaigns and solutions.

• Detail-oriented with a high level of organization and project management skills to manage multiple campaigns simultaneously.

• Team player with the ability to collaborate effectively with cross-functional teams and external partners.